Ultralustre process catapults a cup’s marketing cachet to a new level
Fairfield, New Jersey — June 29, 2009
Unifoil Corporation (www.unifoil.com) is pleased to announce that its award-winning proprietary and patents-pending Ultralustre® technology has been used to create brilliant metallized in-mold-label plastic cups. IGH Solutions (www.ighsolutions.com) partnered with Unifoil Corporation to manufacture cups that help build a brand with dazzling graphics and messaging. An in-mold-label cup made with Ultralustre, available in metallic silver and or any stock or custom holographic design, is ideal for use as a stadium cup at entertainment venues such as theme parks, sports events, and concerts, and as a coveted collectible. The new metallic KRŌM™ cups manufactured by IGH Solutions provide consumers with a premium item that stands up to the rigors of reuse or long-term handling. Unique, eye-catching KRŌM™ cups that host brand graphics and messages are the newest marketing innovation available to end users and marketing decision makers.
“End users can now drive a brand message with a dynamic new marketing medium that consumers hold in their hand and can use in their home or add to their memorabilia collection,” says Joseph Funicelli, CEO and President, Unifoil Corporation.
“We’re very pleased to partner with Unifoil Corporation on this exciting application,” says Ed Dedman, Product Manager at IGH Solutions. “Innovation drives business and the metallic Ultralustre material is a perfect solution, which has allowed us to create a unique product for our customers.”
Ultralustre can be used to produce distinctive super-bright holographic in-mold-label cups made with polypropylene. In addition to its use in the manufacture of in-mold label cups, in-mold labels, and in-mold decorated items, Ultralustre can be used to create image-enhancing credit and gift cards, tubes for personal-care products, and signage/displays. It is available in metallic silver and any custom or stock holographics.